the 2024 minimalist journal for tracking blocks of time

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A product mockup: a flat lay of the 2024 journal, showing the closed black cover of the book, being held by brown skin tone hands with manicured nails.
A product mockup: a flat lay of the 2024 journal, showing four example page spreads of the open book.

web design & Brand strategy
for professional services.

Working with architects, engineers, and B2B product/service providers to develop their brand identity and website-based growth strategy.

Portrait photo of staff.
"Web strategy is the process of examining 
your company's purpose and goals, then finding
better ways to connect with ideal customers."
- Claire Harr, brand strategist and web designer


An icon-based illustration that represents "brand identity".


  • Logo design
  • Style guidelines and/or design system
  • Competitive positioning
  • UX research: website heatmaps
    + user interviews
An icon-based illustration that represents "brand strategy".


  • Website evaluation
  • Client personas
  • Website user journey maps
  • Inbound marketing funnels + SEO strategy
  • Insights from analytics + user research
An icon-based illustration that represents "brand implementation".


  • Website design + information architecture
  • Website-based growth strategy
  • Social branding
  • Print design + templates

Case Studies


International Architecture, Engineering, and Planning Firm

Worked with the San Francisco office on:

  • proposals and interview materials
  • marketing initiatives
  • structural engineering case studies
  • industry award submissions
View case study

Turner International

International Construction Management Company

Worked with the New York City headquarters on:

  • brand repositioning
  • global brand standardization
  • marketing analytics and public relations
  • industry awards and events
View case study

Hack Reactor

Software Engineering Schools

Worked with the San Francisco headquarters on:

  • logo design for a new business segment
  • branded swag for a Google event
  • marketing materials
  • additional iconography
View case study

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