Brand strategy & web design
for professional services.

Working with architects, engineers, and B2B service providers to develop their brand identity and website-based growth strategy.

"Brand strategy is the process of examining your
company's purpose and goals, then finding
better ways to connect with ideal customers."
- Claire Harr, brand strategist and web designer

Services

Brand
Identity

  • Logo design
  • Style guidelines and/or design system
  • Competitive positioning

Brand
Strategy

  • Website evaluation
  • Client personas
  • Website user journey maps
  • Inbound marketing funnels + SEO strategy
  • Insights from analytics + user research

Brand
Implementation

  • Website design + information architecture
  • Website-based growth strategy
  • Infographics + data visualizations
  • Social branding
  • Print design + templates

Case Studies

SOM

International Architecture, Engineering, and Planning Firm

Worked with the San Francisco office on:

  • proposals and interview materials
  • marketing initiatives
  • structural engineering case studies
  • industry award submissions
View case study

Turner International

International Construction Management Company

Worked with the New York City headquarters on:

  • brand repositioning
  • global brand standardization
  • marketing analytics and public relations
  • industry awards and events
View case study

Hack Reactor

Software Engineering Schools

Worked with the San Francisco headquarters on:

  • logo design for a new business segment
  • branded swag for a Google event
  • marketing materials
  • additional iconography
View case study

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